Viewing entries tagged
Podcasting

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IAB Breakfast on Podcasting

Next week on July 3rd I'm speaking at an IAB breakfast about Podcasting. My part is a strategic reflection about how to integrate podcasting in your marketing plan.

This is really my cup of tea, although I must say I don't have the presentation fixed and ready on my MacBook today. Since I launched the first commercial podcast for Eurostar in 2005 a lot has changed. A major one is the fact that nobody really succeeded in getting (popular) music in podcasts (due to rights issues), which re-boosted streaming music as an alternative. Anyway, I guess tonight will be dedicated to mixing and mashing all I know about podcasts and marketing in a cool presentation. Feel free to post some relevant links here :)

Other speaker are: Pierre Dubois (RTBF), Marianne Edlund and Olivier De Doncker (Emakina).

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Podshow goes warp speed

Podshow.com is stepping up all it's initiatives.

A few weeks ago they launched BTPodshow.com, a UK version of the Podshow.com platform. This time, in collaboration with BT ... Telenet, what are you waiting for? I really think there are immense opportunities here to promote broadband usage or use Digital TV in a more creative way (open it up to the people). At this moment BTPodshow.com is being used to stream the digital music awards, but I assume the UK version of Podshow.com will be live soon. BTPodshow.co.uk is password-secured, so that's probably their test-area.

And a few days ago Podshow raised an additional $15mln over the 9mln they already had. That's a lot of money! In fact it's so much I wonder what they are up to. It's way too much to just continue what they're doing today. So either they have some spectacular concepts up their sleeves, or they plan to buy some other companies ... to be continued.

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Podcasts à gogo at Podshow.com

My podcast listening habits are getting organized. Since a few months I'm using podshow.com to organise my podcasts and it's starting to work.

The podshow site is very ambitious, but I only use it to manage the podcasts I (want to) listen to. The concept is simple: you select podcasts that intrest you and put them in your collection. Next, you group them in channels. I have a 'regular' channel which I always listen to, an 'under evaluation' channel where I put shows I may want to listen to when I've listened to everything in my regular channel. The third channel is one with video podcasts. Now, the cool thing is that I download the two audio-podast channels (regular and under evaluation) to my iPod through iTunes on my laptop, and the video channel goes to iTunes on my Mac at home.

It's great to be able to manage your stuff online, so when you change hardware you don't need to start over. And of course it's cross platform, so my iPod is fed trough my (windows) laptop, and the video stuff is stored on my Mac at home. And I can manage it from anywhere.

Podshow also offers all kinds of searching and sharing tools, and even your own blog and stuff. But hey, apart from this blog I'm swamped with free blogs (myspace, windows live spaces, libsyn, skynet.be, and I'm probably still missing some). So no blog on podshow for me. I guess the social networking works great if you're in need for more content, but for now my commute time is full with the podcasts I have (and lot's of business calls).
Last thing, the usability of podshow is not there yet. They fiddled around with a lot of ajax & stuff, but I get lost all the time.

But if you feel 'social', go check out my channels, they're all public:
ibert.podshow.com

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Early adopters rule

Early adopters are indicative for the future (by definition), That's what I like about this survey that I found through emarketer.com. Check this graph and discover the numerbers for the general public in say 2 years or so.

Interresting trends:
- Half of the online activities are communication-related, three out of eight have to do with video or sound.
- E-mail is nowhere (as discussed in e-mail is dead) and instant messaging rules.
- 14% uses RSS (probably not counting the ones who use RSS without knowing it)
- 13% listens to Podcasts!

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