Next week on July 3rd I'm speaking at an IAB breakfast about Podcasting. My part is a strategic reflection about how to integrate podcasting in your marketing plan.
This is really my cup of tea, although I must say I don't have the presentation fixed and ready on my MacBook today. Since I launched the first commercial podcast for Eurostar in 2005 a lot has changed. A major one is the fact that nobody really succeeded in getting (popular) music in podcasts (due to rights issues), which re-boosted streaming music as an alternative. Anyway, I guess tonight will be dedicated to mixing and mashing all I know about podcasts and marketing in a cool presentation. Feel free to post some relevant links here :)
Other speaker are: Pierre Dubois (RTBF), Marianne Edlund and Olivier De Doncker (Emakina).
