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My LinkedIn profile is now 100% complete, and ...

... nothing happened :(

I had 'begged' some people (a strange mixture of colleagues, old friends and even a competitor) to endorse me, because that was the last thing missing for a 100% profile. It's in my nature to want this kind of things 'completed'.

Two endorsements were added (and must say I'm blushing reading them), thanks Flo & Tom.

The bad news? Well I hoped some kind of Aladin's cave would open up, with all kinds of goodies, but nothing of all that. It was worth trying ;)

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Fatblogging: 99,8 ... this was the easy part

The first milestone has been reached, without too much pain I must say. Thanks to Head Sales Weasel Lédidie for the tips (like: replace a quick sandwich with a bowl of veggie soup and two meat balls ...).

Does fatblogging help? Yes, earlier this week I was at (another) event and I stayed low on the drinks and buffet because two of my readers came to me to ask "How's the diet going?" ...

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IAB Breakfast on Podcasting

Next week on July 3rd I'm speaking at an IAB breakfast about Podcasting. My part is a strategic reflection about how to integrate podcasting in your marketing plan.

This is really my cup of tea, although I must say I don't have the presentation fixed and ready on my MacBook today. Since I launched the first commercial podcast for Eurostar in 2005 a lot has changed. A major one is the fact that nobody really succeeded in getting (popular) music in podcasts (due to rights issues), which re-boosted streaming music as an alternative. Anyway, I guess tonight will be dedicated to mixing and mashing all I know about podcasts and marketing in a cool presentation. Feel free to post some relevant links here :)

Other speaker are: Pierre Dubois (RTBF), Marianne Edlund and Olivier De Doncker (Emakina).

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"The Cult of the Amateur" - engaging read!

I got in a new "thought-provoking" book in yesterday: "The Cult of the Amateur" How today's internet is killing our culture and assaulting our economy.

Yesterday evening I started reading and it's fascinating how one gets sucked into the book. You get a mix of two feelings: Recognition, like "yeah, he may have a point here" and Indignation, like "Wrong, wrong, he's got it all wrong".

This must by why everybody seems to call it "thought-provoking" and "provative". Finally a business book that is really engaging, rather then just an interesting read.

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