When you see kids zone out in front of a smartphone screen, rather than play and dance to their favourite music, then it’s time to call JOOKI to the rescue. At least, that’s what Théo, the CEO of Muuselabs, had as a vision when developing the smart speaker for kids. Building a sophisticated consumer electronics product proved to be a fun challenge for the talented team of three engineers he gathered. But how do you bring it to the market? They chose Kickstarter as a platform and discovered rule number one for startups launching physical products: “Hardware is hard”.