It's finally there, the book I've been waiting for for months now. As some of you may know I'm a big "Long Tail promotor". Chris Anderson's theory, which was initally based mainly on the entertainment industry and internet search, is applicable to any business model in the internet age. Digital communication takes away friction from any business process and that gradually moves us into long tail models.My pre-order on Amazon.com apparently didn't work out and I'm leaving on holiday soon, so it'll be another few weeks before I can actually read the book. But judging from reviews he indeed takes The Long Tail further then in the initial article (well ... that's quite obvious of course).Still looking for some summer holiday readings? This is the MUST READ!Trackback: http://www.typepad.com/t/trackback/5293913
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