Got a presentation to prepare for next week. I guess I was a bit overambitious again, would have preferred hitting the greens rather then sitting here preparing another powerpoint. On the other hand, it motivates me to dive into a fascinating subject:

“Small markets, big business”
Turning small markets into big business thanks to e-commerce. Pareto’s 80/20 rule is history, long live “The Long Tail”.

Many of today’s successful e-business operations, such as or the iTunes music store, profit from “The Long Tail” effect. Learn about “The Long Tail”, and even better, discover how it can influence your business. Is it an opportunity or a threat? Together we will explore a number of strategies how you can get the most out of “The Long Tail” and build a business in markets or with products you thought had no potential before.