Wondering how to explain all of the new marketing speak to ordinary people with a lot of common sense (could be your boss, your customer, your wife, ...)? Check out thiw blobpost from Eric Weaver.
If you skip his ranting about traditional direct marketers (I'm too positive thinking by nature to buy into all of this negative energy), you actually discover a great shortlist of how to be 'real' and talk with customers as people you honestly want to convince of the actual benefits of your product or service.
Go check it out! soundprinciples.com/ad-...
