Viewing entries tagged
social networks
In fact it's Business Object, which was recently acquired by SAP, who is building tools that take the concepts of social networking into a business to business environment. Check out this video, not exactly what you need in a 35-person agency, but a real efficiency boost for large corporations.
http://vimeo.com/moogaloop.swf?clip_id=4293994&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1
The panel kicked of with a short , very elegantly done by Loi Le Meur. Next up was Wandrille Pruvot showing some slide about mobile http://www.blogger.com/img/gl.link.gifsocial networks. But too damn fast to write something about it. Currently Pascal Thomas from Orange explains how they are integrating community in marketing.
Loic hacking Sarah's panel, referring to the South by Southwest debacle. About 10 people in the room seem to be on Twitter, not enough to really get something going here though.
switced to live streamig
Joanna Shields is President of Bebo, with an impressive CV. However not really a gifted speaker I'm afraid.
Most interesting learning: Content and Social Interaction are coming together. Bebo (and also MySpace) really see these two worlds come together online.
I totally follow this:
In social media advertisers have to think conversation. It's not about jumping in for a few weeks and then jumping out again.
Joanna is more interesting in an interview then in a speech:"social network innovation is not decided at Microsoft or Google, but at content companies"
Travis Katz is the General Manager for the international operations of MySpace.com and Fox Interactive Media. He's being interviewed by Stephen Armstrong, a UK journalist.
Travis mainly talks about all types of TY style content that is being distributed through MySpace. A 'special announcement' is that they signed a deal with some big production company to distribute content worldwide through MySpace TV.
How about 'fictional' characters that promote their own content. Travis thinks this is key to the success of MySpace and the media they distribute. People want to interact with both the real and fictional characters they admire. In case of music that's mostly real people, in TV shows the characters are fictional but people don't seem to mind.
Learnings for TV people: The new generation has been brought up with unlimited choice and control. They will still be compelled by content, but they will interact with it in a totally different way.
BBC Reports: Shadows are being used by Japanese researchers as an non-intrusive way for friends to stay in touch.
Called Teleshadow the system pipes video of what people are doing at home via the net to their friends' houses. But instead of showing images in full motion and colour, Teleshadow turns them into shadow outlines projected on the inside of a small decorative lamp.
Hat tip to Eric
Weblin is a small tool makes you and others on the Web visible as small Avatars. There are others on the same page you are on right now.
I really like this idea, it's a first simple mashup between the web and virtual worlds. Imagine all your friends use this, then you can actually see who's visiting your blog or website when you are. Pitty it's only for PC, no Mac version yet.
