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Jo Caudron (our CEO) did a great presentation today at the "Webscene" conference. He coined a new term we came up with while working on a big youngsters project for an international brand. We started calling this new generation "PAGENS", short for "PArticipation GENeration". Note the nifty reference to pagans, indeed in a traditional marketing world the pagens will be considered as heidens. They will not simply accept what the traditional media and brand power houses feed them.
Check out our pagen blog on pagen.one-agency.be. It's a brand new blog, so go crazy on comments (and links).