London family trip with "Passport To London" on PSP

No ski holiday this year, in stead we decided to spend a weekend in London with the family. Michèle (our doughter) absolutely wanted to see the British Museum. The three of us had a great time!

We booked the full trip via Eurostar. The offer great deals on hotels too, and what we saved there I spent on "Leisure Select" tickets, that's business class for leisure travelers. It's really worth it, the train is extremely comfortable and you get good food.

The hotel was situated right next to the British Museum which is another "up and coming" part of London. Great restaurants around the corner (Charlotte street) and ten minutes walking from the West End, Covent Garden, Oxford Street, etc.
This weekend was Chinese New Year so we enjoyed some of that (see picture), and we visited some classics (The Tower of London, Madame Tussauds, Tate Modern, ...).

The PSP thingie called "Passport to London" on the other hand was a disappointment. It's a PSP multimedia guide to London, nicely executed but the content has little more then any cheap paper guide. Nothing is interactive, there's nothing that connects to the internet and the content is kept incredibly general (read useless) so it won't go out of date too fast. Just one example, there are pictures of 20 hotels ... just pictures of the front, nothing more.
Tip, don't buy it!

Agency.com collecting awards ... The Movie

Agency.com Brussels won two important awards this week at the "Night of the Internet". These are the most prestigeous awards in the online world in Belgium, so we're quite happy about that.

The first one was for site(s) we developped for Levis paints. We won the GOLD for Best Business site. Go have a look and especially check out the sub-brand sites for "Colores Del Mundo" and "Ambiance".
The second award is something special. For the first time an advertiser (Eurostar) was awarded as "Best Publisher" for "The London Tapes podcast". A milestone in advertising if you ask me, the perfect proof of the fact that the lines between content and advertising are blurring.

"The Night of the Internet" followed the "Customer First" event, and if you want to get an idea of how it looked, check out this movie made by my collegue Xavier:

http://eyespot.com/flash/flvplayer.swf?contextId=11&vurl=http%3A%2F%2Fdownloads.eyespot.com%2Fplay%3Fr%3DeVEXaw0067yryz90iriEJW02IW4k05

Eurostar goes after the women

Some shameless self-publicity for a campaign we launched last week. The "Lonely Businessmen's Wives Helpshop" probably has the most complicated and impossible to remember name for a campaign. But it's especially neatly integrated around the key message (get of the plane, take Eurostar to London), good fun and the execution is of top quality (if you ask my humble opinion).

Especially check out the "Stimulerende smartlap" (Dutch here, French on the site)

No campaign is perfect, but don't expect me to shoot on our own work, feel free to comment :-). Oh and, before you start bitching about sexism, the full Eurostar team who worked on this is female, so ask your wife/girlfriend's opinion first.