At least the "Stichting Marketing" is honest and "authentic" about the fact that most marketeers visit the annual marketing conference mainly for the gift bag. So if you go there for the first time this year, and you wonder why the second day there's only 1/3 of the people left ... they are unpacking the giftbag they get on friday.
When we were sponsoring the conference last year there were clear instructions to concentrate all communication on the content and a bit on networking, which gave me hope for the future quality of the conference. But choosing authenticity as a theme apparently is driving the focus of the conference to the "authentic motivation" of many congres-visitors ... the gift bag.
Looks like there is an opportunity here for someone to organize a conference where learning from speakers and colleagues is the focus.