This is what happens when you ask a group of over-enthousiastic employees to make a company song during a motivational seminar:
"Growing & Winning"
I actually was pointed to this column by Lucy Kellaway for the Financial Times by my new colleague Taunya (she's the one in the movie on the ONE Agency site). Really fun stuff, with some cool awards, e.g.:
- Ugliest Two-Word Title for Research Paper and the winner is the Federal Reserve Board for a paper called “Robustifying Learnability”.
- Gold Medal for Twaddle goes to the advertising agency BBDO Impact. It has come up with a new concept called Procrealligence.
Read all of it here.