Arrived in Cannes yesterday afternoon. To us (living in Belgium) it's less then 2 hours flying, but we were in the plane with a guy from China who travelled a day. To him, this festival is really the event of the decade, whereas my collegue next to me (Michael) is here for the 15th time or so.
Yesterday I managed to catch at least part of David Eastman's speech (CEO of Agency.com) on integrated campaign. But REALLY integrated then, more then just re-working the same idea in different media (matching luggage as they call it in the UK apparently). Use each medium for what it is good at, and exploit it to the max.
Even though I have the privilige to work in one of the most integrated agency group (TBWA+Tequila+Agency.com in Brussels), we can still do better. In fact, we can always do better can't we?