New Disney.com

At the Consumer Electronics Show Disney announced the launch of a new revolutionary website, and now it's actually live.

No matter your age, you have to go and have a look. Although not the best site ever, Disney has finally moved up the ladder with an engaging site, lot's of video, charming flash animations, games, etc. What bothers me is the clutter. I don't feel comfortable on the site, but of course I'm not the target group. I wonder how my 10 year old daughter will judge it (she's got homework for me tonight :) ).

Loads of entertainment, but if you're looking for Web 2.0 features you're out of luck. Are we moving to a web with HTML/Java Script based 2.0 sites on one hand, and entertaining flash sites on the other hand? I'm waiting for somebody who has the courage to combine both - just give me a call :)

Consumer as creator, not consumer as creative director

Alan Schulman has a good view on what to do with the viral video's:

Viral video push is a big bonus to a well-conceived and executed media plan, but it's not in itself a substitute for a big brand Idea. And don't confuse trends with trendy. The trend is consumer as creator, not consumer as creative director. If we use it properly, as some consumer researchers and fan culture monitors are doing, the consumer as creator trend can provide lots of valuable insights into how people perceive and interact with brands, how much cultural currency those brands posses, and their real relevance to different segments. This is the trend to draft off of -- not the trendy.

Read the full article here.

Spotzer: low price video advertising

Spotzer offers an online video library with which you can quickly produce video spots, at a low price. The system is integrated with a media distribution system allowing you to launch your spot on a number of sites.

It sounds like a "Long Tail" idea, allowing SME's to step into video advertising, but to me it sounds way too much like old markting on new media. But it guess there still a market for old skool advertising today.

Read about it on Emerce (in Dutch)

Get slim & healthy soon

Cool video project we did for Fitfixers.be (a Sanoma Magazines company). Plenty use of LARGE SIZE VIDEO. If YouTube were this quality, it would even get more people.