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ONE Agency


In a panel at Picnic tomorrow

Tomorrow I'm part of a panel in the "Games go Social" part of Picnic in Amsterdam. It's realy cool to be able to share ideas and thoughts with such an impressive panel:
Panel members: Shervin Pishevar (SGN), Maximilian Niederhofer (Atlas Venture), Kristian Segerstråle (Playfish) and myself of course.

Our moderator Yme Bosma has prepared the agenda, so if you have ideas don't hesitate to post them in the comments here.

Looking at my co-panel members' CV's I have a feeling we'll talk mostly about minigames played within social networks, however I think there are a lot of opportunities to gather casual gamers who play on consoles (e.g. Wii) on social networking platforms. Long time ago I made a proposal for that for Telenet but they stuck with hardcore gamers (and babe-lovers) with their 9Lives site.

Anyway, see you in Amsterdam ...

Keep a lookout for ONE Agency news tomorrow. I'm not in Amsterdam for Picnic alone (check the agenda)



Sydes and Arkafund acquire participation in ONE Agency


Here's an extract/re-edit of the press release:

ONE Agency announces today that Sydes and Arkafund will contribute to the further expansion of the young Ghent-based company. A total of € 1 million is being invested in the further expansion and internationalization of ONE Agency. Management and existing shareholders have also made additional investments in contributing to this development.

ONE Agency, a young challenger
The company is headed by Jo Caudron, Bert Van Wassenhove (that's me)and Henri Cnops. ONE Agency’s rapid growth and strong reference list is the result, among others, of the years of interactive experience of its founders and management coupled with the team’s enthusiasm for the internet as a medium for open communication.

ONE Agency has succeeded in acquiring a unique position in record speed as a “new style” interaction bureau. The emphasis here lies in the use of the latest developments in the domain of rich media and social network applications for the world of marketing and communication.
The increasing role of the user in the explosive growth of rich media (web video, internet radio, etc.) has resulted in a number of new challenges for the market. ONE Agency’s goal is to respond to the many needs of its customers with regard to new forms of media, marketing and interaction.

ONE Agency works for large Belgian and international clients such as Connections, KBC, MTV Networks,, RTBF, Sanoma Magazines, Truvo, Vedior and VRT. In addition, ONE Agency is also a strategic partner of a number of young companies with a strong online focus such as Billy (Blue Ocean), Tikitag (Alcatel Lucent), CarChannel (Rossel Group) and Aristo Music.

ONE Agency, a company with ambitions
Sydes’ and Arkafund’s investment will enable the company to further solidify its position and initiate further growth in Belgium and beyond. Alongside a reinforcement of the existing team, the company’s rich media and social network platform, currently used by a number of clients, will also be further developed. This will enable the quick and efficient integration of rich media and social services within the strategies of the company’s clients.

Arkafund and Sydes take on their share
Sydes is the investment company of Corelio, publishers of, among others, De Standaard and Het Nieuwsblad. The group also has important shareholdings in the broad media world including, among others, Woestijnvis, Caviar and Passe-Partout.
Arkafund was created as a venture capital fund by Dexia and Corelio. By making recourse to the ARKimedes Foundation, the fund amount was effectively doubled. With its participative share in ONE Agency, Arkafund has confirmed its role as an incubator of new media. Arkafund and Sydes were impressed by the rapid breakthrough of ONE Agency and were above all charmed by the unique combination of a creative and driven management and the disciplined follow up by the Board of Directors. For Arkafund, these are solid guarantees for realizing ONE Agency’s ambitious plan for the future.



2007 New Everything

It seems 2007 will be the year of new everything for me. Here's the list, more details will follow per item:

1. New Job ( Today is my first day in the new office!
2. New laptop (Macbook, yippiee)
3. New car (Saab 9.5 estate, yeah)
4. With new GPS (TomTom 910, with 20gigs storage)
5. New phone (still waiting for the P910 to get repaired, so bought a K750i)

Talk to you later!


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Invitation to a party in Second Life

As you already could read, I'm moving to a new job at ONE Agency as of January 1st. But not without a great party!

On Wednesday (20/12) I'm thanking my colleagues with a drink, and you can be there too. The party simultaneously takes place in Second Life. So as of 18:00 (CET) you definitely must drop by at "The Black Sun".

Get into the atmosphere with some pics, and by the way, check out the shirt I made especially for the occasion:

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Yo guys & galls, I'm off to a new job at ONE Agency

How's that for an announcement ... here's the official press release (spiced up with some fun comments):

ONE Agency Strengthens Its Team with Bert Van Wassenhove

ONE Agency, the recently founded, full-service, interactive communications and marketing agency, has attracted another experienced talent to help build its business. As of January 1, 2007, Bert Van Wassenhove will join the team as “New Marketing” Manager. HERE COMES THE IMPORTANT PART: New marketing at ONE Agency stands for true interaction between organisations and their customers and between brands and consumers, with a strong focus on digital experiences. (WATCH OUT, THIS IS WORK IN PROGRESS, THE NEW MARKETING WORLD IS IN PERMANENT BETA)

Bert has been following trends in technology and society from different perspectives for more than a decade, first as a marketeer (Philips, Samsonite) and later as a marketing services professional at Valoris and An active new marketing evangelist, he regularly shares opinions and experiences in his popular blog IF YOUR READ THIS, YOU SHOULD KNOW ABOUT THE BLOG :)


Bert Van Wassenhove: "I'm realizing my dream of building a company where communication, creativity and innovation are not only in the mission statement but where these values flow in the veins of each staff member. I come from a family of entrepreneurs, so I’m looking forward to this opportunity to spread my wings."

Jo Caudron, CEO of ONE Agency, states, "Apart from a solid dose of enthusiasm, Bert brings a vast amount of knowledge, experience and contacts in the world of new marketing. We are really looking forward to working with him to help lead new and existing customers to success in the new media revolution." (BLUSH)