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Media share

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Multitasking media in numbers

I was recently asked by De Morgen to comment on a study by IP saying that time spent in front of television has significantly increased over the last 10 years. This sounded rather strange to me, not in line with other studies that say the share of TV has gone down. The first explanation I could come up with was the fact that people multi-task more. Different media are 'consumed' simultaneously. And here are some numbers that confirm that:

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Via: Futurelab

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