Advertising in a connected and open world does not have to be boring, clearly ...
http://www.ysl.com/int/fr/manifesto/playerVI.swf?laVideo=0&leSon=1
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IAB
Next week on July 3rd I'm speaking at an IAB breakfast about Podcasting. My part is a strategic reflection about how to integrate podcasting in your marketing plan.
This is really my cup of tea, although I must say I don't have the presentation fixed and ready on my MacBook today. Since I launched the first commercial podcast for Eurostar in 2005 a lot has changed. A major one is the fact that nobody really succeeded in getting (popular) music in podcasts (due to rights issues), which re-boosted streaming music as an alternative. Anyway, I guess tonight will be dedicated to mixing and mashing all I know about podcasts and marketing in a cool presentation. Feel free to post some relevant links here :)
Other speaker are: Pierre Dubois (RTBF), Marianne Edlund and Olivier De Doncker (Emakina).
Let's kick this Friday of with a charming story of people helping each other (at the risk of sounding cheesy).
As you can read in previous post, Ecto was not really doing the job for me, it simply didn't work. I was in a hotel room in Amsterdam when installing Ecto, with not too much time, so I quickly gave up.
Yesterday evening during the IAB Net Café I was blogging 'live' and when I quickly checked my blog for comments, there was a response from Ine saying Ecto is perfect for her. And surprise surprise, Ine happened to be sitting a few places down the row in that same room. So I pass along my MacBook to her. She franticly starts messing around with my Ecto configuration (for as far as I could see, she had the same problems I did) and 10 minutes later I get my laptop back ... with Ecto running perfectly.
What do you think of that as a story of people helping each other online and in real life? Thanks a lot Ine!
By the way ... this is the first time I hand of my laptop to a woman to have something fixed and it felt kind of weird (ok, call me a male chauvinist pig). So getting it back with everything running was even a more positive experience.
I guess I'll have to get finally get a Flickr account to manage pictures conveniently, because the 'insert from iPhoto still doesn't do it for me. So here's a manually inserted pic from Ine (left) helping out some other people:
Straight from the IAB Net café:
http://iabefficiency.wordpress.com/
We've got a party going on friday, the Bwards!
... and meanwhile I'm testing 'ecto' as a desktop blogging tool, as I will be blogging to two blogs tonight at the IAB Net café, so I need something to do that efficiently. But I'm not really impressed until now. In fact, it's not working :(. Suggestions anyone for a good desktop blogging tool for mac that will work with the new blogger? Preferably something that manages pictures too.
