Travis Katz is the General Manager for the international operations of and Fox Interactive Media. He's being interviewed by Stephen Armstrong, a UK journalist.

Travis mainly talks about all types of TY style content that is being distributed through MySpace. A 'special announcement' is that they signed a deal with some big production company to distribute content worldwide through MySpace TV.

How about 'fictional' characters that promote their own content. Travis thinks this is key to the success of MySpace and the media they distribute. People want to interact with both the real and fictional characters they admire. In case of music that's mostly real people, in TV shows the characters are fictional but people don't seem to mind.

Learnings for TV people: The new generation has been brought up with unlimited choice and control. They will still be compelled by content, but they will interact with it in a totally different way.