Joanna Shields is President of Bebo, with an impressive CV. However not really a gifted speaker I'm afraid.

Most interesting learning: Content and Social Interaction are coming together. Bebo (and also MySpace) really see these two worlds come together online.

I totally follow this:
In social media advertisers have to think conversation. It's not about jumping in for a few weeks and then jumping out again.

Joanna is more interesting in an interview then in a speech:"social network innovation is not decided at Microsoft or Google, but at content companies"