Panel discussion with an spicy discussion going back and forth between panel members. Some old-fashioned TV is better, no internet is better discussions going on there. One thing NOBODY talks about is iDTV, as @jcaudron quoted on Twitter: "the red button is dead. Create emotion and traction on TV, divert them to the web to get them engaged"
What keeps on coming back in this conference is the mind-shift for video producers of all kind (TV stations, producers, etc.) to let go their content and even promote it on all kinds of platforms. So don't restrict content to your own little site, show it everywhere. Capture attention where it is.
The word "ecosystem" has fallen ... about time too.
"YouTube is the largest focus group in the world."
Cool campaign against drugs, make sure to check out the video's: