Today I was talking to Luc Robijns and he told me about an initiative he launched with a number of partners. It's a mobile phone service of which all the profit goes to charity. It's call "Ello".

Well, I think this is a creative way of doing fund raising. We need more ideas like this, and I'm having at least one account switched at home (I think they don't offer 3G, so I can't switch mine).