I'm truly proud of this project we are doing with Microsoft for the launch of Vista, and this is why:
The launch in Second Life perfectly illustrates what we mean with "New Marketing" at ONE Agency. The combined team of client and agency have joined the Second Life community to organize something unique and innovative. Rather then buying ourselves into the place, we offer the community a free concert, working together with existing community members, and that should (will) generate a positive vibe for the brand.
Read all the details about the launch on Miel's blog.