How's that for an announcement ... here's the official press release (spiced up with some fun comments):

ONE Agency Strengthens Its Team with Bert Van Wassenhove

ONE Agency, the recently founded, full-service, interactive communications and marketing agency, has attracted another experienced talent to help build its business. As of January 1, 2007, Bert Van Wassenhove will join the team as “New Marketing” Manager. HERE COMES THE IMPORTANT PART: New marketing at ONE Agency stands for true interaction between organisations and their customers and between brands and consumers, with a strong focus on digital experiences. (WATCH OUT, THIS IS WORK IN PROGRESS, THE NEW MARKETING WORLD IS IN PERMANENT BETA)

Bert has been following trends in technology and society from different perspectives for more than a decade, first as a marketeer (Philips, Samsonite) and later as a marketing services professional at Valoris and An active new marketing evangelist, he regularly shares opinions and experiences in his popular blog IF YOUR READ THIS, YOU SHOULD KNOW ABOUT THE BLOG :)


Bert Van Wassenhove: "I'm realizing my dream of building a company where communication, creativity and innovation are not only in the mission statement but where these values flow in the veins of each staff member. I come from a family of entrepreneurs, so I’m looking forward to this opportunity to spread my wings."

Jo Caudron, CEO of ONE Agency, states, "Apart from a solid dose of enthusiasm, Bert brings a vast amount of knowledge, experience and contacts in the world of new marketing. We are really looking forward to working with him to help lead new and existing customers to success in the new media revolution." (BLUSH)