Some shameless self-publicity for a campaign we launched last week. The "Lonely Businessmen's Wives Helpshop" probably has the most complicated and impossible to remember name for a campaign. But it's especially neatly integrated around the key message (get of the plane, take Eurostar to London), good fun and the execution is of top quality (if you ask my humble opinion).
Especially check out the "Stimulerende smartlap" (Dutch here, French on the site)
No campaign is perfect, but don't expect me to shoot on our own work, feel free to comment :-). Oh and, before you start bitching about sexism, the full Eurostar team who worked on this is female, so ask your wife/girlfriend's opinion first.