A small extract of something I wrote to one of our customers. I thought it sounded good so wanted to share it with you:
"The future of marketing communications will not be measured in the number of contacts but in the quality of the conversation with prospects and customers. This is the consequence of the fact that they choose the internet to interact with us. And that requires a totally different view on how to do marketing and measure success on short term. One thing is sure, long term success (6 to 12 months) expressed in sales will be for those who chose to talk WITH customers and NOT TO customers."